Marketing leadership
for complex markets.

Why companies call me

For 25 years, I've been brought into companies that know something isn't working but can't quite name it.
It’s nearly always something below.

  • The company has outgrown founder-led marketing.

  • Sales and marketing aren't telling the same story.

  • The business is growing faster than its marketing systems.

  • Leadership needs guidance on how to build a marketing team.

  • And recently… because AI feels important, but nobody knows where to start.

96%
B2B SaaS customer retention while expanding the base by 80%

$454
ROI on a healthcare market-entry campaign

75%
patient volume growth after hospital repositioning

40,000+
provider listings corrected to improve physician discoverability

$200M+
gov contracts in 4 months through strategic proposals leadership

  • How does my company appear when customers ask AI instead of Google? Where can AI genuinely improve my business, and where is it just noise?

    This short term contract arrangement answers these questions. You'll receive an AI search visibility assessment, an operational AI fit assessment, and a practical adoption roadmap your team can execute.

  • Fractional leadership gives you executive-level marketing expertise without hiring a full-time executive. I work alongside founders and leadership teams to build or rebuild marketing strategy, positioning, demand generation, sales enablement, and measurement.

    Best for organizations that need senior leadership before they need a full marketing department.

  • Go-to-market strategy is the plan for how a product or company reaches, convinces, and converts its buyers, and most companies are missing at least one piece of it. I build the connective tissue between positioning, messaging, channels, and sales, so those pieces work as one system instead of competing initiatives.

    Best for organizations with a product that's ready but a market story that isn't.

  • Complex markets aren't defined by the product. They're defined by the buying process. Multiple decision-makers. Long sales cycles. Regulatory or procurement requirements. Stakeholders with competing priorities. Marketing has to build trust across an entire organization, not just persuade a single buyer.

    Best for organizations where "just run some ads" was never going to be the answer.

Start with the diagnosis. Then we build.

I build and rebuild marketing functions across complex organizations with complicated buyers, multiple stakeholders, and real consequences when marketing gets it wrong. Think health systems, public safety, GovTech, B2B SaaS, and early-stage technology.

Before changing messaging, campaigns, or technology, you need to understand the system: the market, the customers, the organization, and what's actually causing the friction.

Independent Research:

AI in the Wild

Most organizations can picture AI in theory. Few can picture it fully embedded in their operations. The clearest view comes from the hardest cases.

AI in the Wild covers artificial intelligence in regulated, mission-critical, and high-accountability environments, where adoption is most contested and consequences are most concrete.

What works in public safety, healthcare, utilities, and infrastructure tells us more about what AI can reliably do than a benchmark or demo.

Founder and Editor. Original reporting, field research, and essays. Coverage recognized by global trade publication Critical Communications Review.

Visit AI in the Wild
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