From the Outside In.
Exploring how numbers become stories and stories become us.
I'm not a developer or project manager. I went to film school, then became a writer. I was always fascinated by the technical world and the people in it, I just didn't think I was one of them.
Then I moved into digital marketing. The fact that we could measure what worked, watch real-time behavior, and connect creative decisions to actual outcomes lit up my brain. I got hooked on data and tools and discovered something new. I was highly skilled with digital tech, and I loved it.
Like ink spilled across a page, it spread in all directions. My news diet shifted. Tech podcasts replaced philosophy podcasts. I burrowed through Reddit ethical tech threads and downloaded niche apps to stay close to what was coming. I found myself in futurist conversations wherever I went.
LLMs hit that sweet spot of mine, that intersection of data and meaning. AI turning zeros and ones into words, statistics becoming story, math becoming meaning.
I started reading the philosophies behind AI development, sitting with the debates, and following both the fears and the celebrations well before the first ChatGPT was released, watching hype cycles come and go. I dove into the platforms as soon each became available, and I continue to use them throughout the day in multiple forms.
I've spent my career translating between creative and technical teams, analytics and storytelling, engineers and executives. It’s the same at my home.
My daughter, an early adopter, immediately experimented with how AI systems interact with each other. She's quick to jump on creative tools that haven't crossed into enterprise yet, and through her I see what the next generation actually uses and how they behave. I've seen tech help her in ways that cut against the doom narrative on teens and screens. Sample of one, I know.
My husband (nuclear physicist, Wharton MBA, brilliant and deeply analytical) is almost entirely disengaged from AI. He'll use insight I surface from it, but he'll never seek it out. I live with his skepticism and understand it well.
I sit in the middle: excited but not uncritical, optimistic but paying attention. Bridging the two sides of AI is the latest iteration of my translator role, and it feels like the most consequential. I created this site because I think there's a real need for voices that aren't performing panic or hype.
If you're here because you're curious, welcome. If you're trying to figure out how to bring AI into your organization thoughtfully, let's talk.
Key Areas of Work
My work focuses on how AI is reshaping how people learn, make decisions, and operate inside organizations.
Helping leaders understand what AI can and cannot do, where it fits, and how to think about it strategically
Making Sense of AI
Building Judgment, Not Just Efficiency
Designing AI workflows that develop capability instead of weakening expertise
AI Adoption in Organizations
Helping teams integrate AI into real processes, culture, and decision-making
Applying AI in regulated or high-stakes environments where nuance, trust, and accuracy matter
AI in Complex Markets
Working through an AI challenge?